Pastel
Pastel is a modern visual feedback and collaboration platform that helps teams collect, manage, and act on website feedback efficiently. The goal of this project was to support Pastel’s growth with a scalable, high-performing web presence that clearly communicates its product value and supports marketing, onboarding, and user engagement.
The Challenge
The client needed a robust digital platform capable of supporting rapid growth, advanced analytics, marketing integrations, and a seamless user experience across multiple touchpoints while maintaining speed, security, and reliability.
Our Solution
Web24BD helped optimize and structure Pastel’s web platform using a flexible combination of Webflow and WordPress. We focused on performance, conversion tracking, and integration with analytics, CRM, and marketing tools to support data-driven decision-making and scalable growth.
Key Features
- High-performance, conversion-focused website structure
- Advanced analytics and event tracking for user behavior insights
- Seamless integration with CRM, live chat, and marketing tools
- Secure authentication and smooth user onboarding experience
- Scalable architecture to support ongoing product and marketing growth
Results & Impact
The improved platform enhanced user engagement, strengthened brand credibility, and enabled deeper visibility into marketing and product performance. Pastel now benefits from a scalable digital foundation that supports customer acquisition, retention, and long-term growth.
Technologies Used
- WordPress
- Amazon Web Services
- DoubleClick Floodlight
- Intercom
- Google Analytics